Product Manager - Lead Buyer/ Demand Engine - Marketplaces/ PropTech

Demand creation and traffic

• You grow qualified buyer traffic to properti through product levers: listing pages, search experience, saved searches and alerts, SEO and content that ranks.
• You work with Growth on campaigns and channels, and you own the product side: what happens once a buyer lands with us.
• You build demand for listings that need it: re-activation of matching buyers, targeted alerts and new ways to bring a property back in front of the right people.

Buyer funnel and conversion

• You own the buyer funnel end to end: from first visit to request, qualification, viewing, offer and purchase.
• You find where buyers drop off and fix it, with experiments, not opinions.
• You make sure every buyer request gets a fast, relevant answer, and that our brokers spend their time on the buyers who will buy.

Buyer database, qualification and matching

• You build our buyer database into a strategic asset: every buyer we meet captured once, with clean profiles, search criteria, budget, financing status and activity, kept up to date.
• You grow the database systematically, from our own listings, saved searches, valuations, partners and every buyer interaction across all regions.
• You build how we qualify buyers: intent, budget, financing readiness and timing, from self-declared to verified to certified with financing partners.
• You ship AI-based matching between buyers and properties, including properties before they go public, so that every new listing starts with a list of the right buyers.
• You build buyer nurturing that keeps the right buyers engaged until the right property comes.

Opportunity leads: from buyer to seller

• You identify buyers who own a property and need to sell, and turn them into seller leads for our brokers.
• You design the moments and offers that make a buyer think of properti as their seller: valuation, financing, timing of buy and sell.
• You measure how many mandates come from the buyer side and grow that number.



Build, ship, measure

• You prototype yourself with AI tools, test with real buyers and brokers within days and ship to production.
• You work closely with engineering and data to ship fast, measure impact and stop what does not work.
• You make the buyer funnel measurable: clear definitions, reliable data and one view of the numbers

Who you are

Must-haves

• 6+ years in product management, with a focus on growth, funnels or marketplaces.
• Experience in real estate portals, marketplaces
• Strong hands-on mentality with a clear builder mentality
• A track record of moving traffic and conversion numbers with product, not only with marketing spend.
• You build with AI yourself: you prototype, write prompts and know the current tooling first-hand.
• Strong in data: you design customer databases and data models, set up funnels, run experiments and make decisions on evidence.
• You understand SEO, search and alert mechanics, and lead management.
• Fluent in English is a must.

Nice-to-haves

• Experience with CRM and lead management products used by sales teams.
• Experience in a scaleup between Series A and pre-IPO.

What this is not

• A marketing role that buys traffic
• A role that stops at the launch: adoption and impact are part of the job
• You don't manage/ lead a team

What you get

• Full ownership of one of properti's core growth engines.
• A small, fast team and direct access to brokers, buyers and data.
• An attractive compensation package.
• Regularly visits in Zürich, flexible working hours and five weeks of holiday per year.