Senior CRM & Content Lead (w, m, d) - Zürich

• AI-Driven CRM Strategy & Funnel Ownership
• Own the full lead-to-close lifecycle (lead → MQL → SQL → transaction), instrumented end-to-end with AI signals
• Define properti's CRM strategy with AI as the core leverage: predictive lead scoring, intent modeling, propensity-to-transact
• Build dynamic segmentation using ML and embeddings — search behavior, listings viewed, geography, property type, budget, lifecycle stage
• Own and improve funnel KPIs (conversion rates, time-to-close, revenue per lead) and use models to forecast and lift each stage

Generative Content & Personalization Engine

• Build an LLM-powered content system that generates and personalizes every lifecycle touchpoint — email journeys, WhatsApp/SMS flows, listing promotion logic
• Design prompt frameworks, content templates, and guardrails so AI-generated copy is on-brand, multilingual (DE/FR/IT/EN), and conversion-optimized
• Deploy hyper-personalization at the level of the individual user — not segments of 10,000 — using behavioral, intent, and listing data
• Tie every AI-generated touchpoint to revenue impact, not vanity engagement

Automation, Agents & Infrastructure

• Own the CRM and marketing automation stack (HubSpot, Salesforce, Braze, or equivalent) and integrate it natively with properti's AI platform
• Design AI agents and trigger-based journeys that act on real-time signals — abandoned searches, viewing patterns, broker handoffs, re-engagement windows
• Build and iterate ML-based lead scoring in partnership with Data Science
• Work closely with Data & Tech to ensure clean data flows, vector stores, retrieval pipelines, and accurate attribution at scale

Experimentation & AI Performance

• Build a test-and-learn framework covering both classic A/B testing and AI-specific evaluation: prompt variants, model versions, multi-armed bandits
• Run continuous experiments across messaging, timing, channels, segmentation, and AI-generated content
• Track campaign performance, incremental revenue, and model quality (accuracy, hallucinations, conversion lift, latency)
• Translate insights into shipped improvements — fast

Cross-Functional Enablement

• Act as the bridge between Growth, Sales, Product, Data Science, and Engineering
• Ensure CRM and AI outputs directly improve lead quality, sales efficiency, and broker productivity (e.g., AI-generated lead briefings ahead of every call)
• Align CRM initiatives with market expansion priorities and the AI product roadmap.

• 6–10+ years in CRM, lifecycle marketing, or growth roles, with recent hands-on experience deploying AI/LLM tooling in production marketing workflows
• Proven track record of driving revenue impact through CRM — not just engagement metrics
• Fluency with modern AI tooling: LLMs (Anthropic, OpenAI, etc.), prompt engineering, retrieval/RAG, and AI-native marketing platforms (HubSpot Breeze, Braze Sage, Clay, Customer.io with AI, n8n/Zapier with LLM steps, or equivalents)
• Strong analytical mindset: funnel optimization, KPI tracking, attribution modeling, and evaluating AI/ML output quality
• Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, Braze, or equivalent)
• Experience in fast-growing, high-performance environments (scale-up, marketplace, SaaS, PropTech)

Nice-to-Haves

• Experience building or shipping AI agents, RAG systems, or LLM-powered content engines in a marketing or sales context
• Comfort writing SQL and basic Python, or working in notebooks to interrogate data and prototype workflows
• Experience in real estate, marketplaces, or lead-based business models
• Background working closely with Data Science / ML teams and Revenue Operations
• German and/or French language skills

Mindset

• AI-native: you reach for an LLM or an agent before you reach for a meeting
• High ownership: you think in outcomes, not tasks
• Strong execution: strategy to shipped workflow in days, not quarters
• Structured and KPI-driven, with rigor about evaluating AI quality
• Comfortable operating in fast-paced, ambiguous environments where the tooling is changing under you

Why this role matters

• CRM is the highest-leverage growth surface at properti — and AI is the multiplier
• You'll directly shape revenue growth, sales efficiency, and the customer experience across the entire journey
• You'll do it with one of the most ambitious AI stacks in European PropTech

• Exceptional Career Opportunities & Talent Development: We prioritize your growth through superior advancement paths and dedicated support.
• Young & Innovative Company: Join a dynamic team in a forward-thinking environment.
• Modern Workspace: Dedicated workstations and co-working spaces in bright offices, featuring quiet zones for focused work.
• Flexible Working Hours & Home Office: Balance your life with flexible schedules and the option to work from home.
• Work from Anywhere: Up to 20 days of remote work per year.
• Food & Drinks: Enjoy fresh fruit, snacks, coffee, tea, and our regular after-work drinks.
• Birthday Retreat: Take a well-deserved break with a complimentary half-day off on your birthday.
• Five Weeks of Vacation: Plenty of time to recharge and relax.
• Unlimited (Unpaid) Leave: Maximum flexibility for your personal projects or extended travels.
• Team Spirit: Regular "Rocket Fridays," summer and winter events, and exciting incentive trips.