1. AI Strategy & Roadmap

Own properti's company-wide AI strategy, directly aligned with the company's growth agenda
Define in strong alignment with leadership team which AI initiatives we build, buy, or partner on - and in what sequence
Translate business goals (transactions, agent productivity, basket size) into a prioritised AI roadmap with measurable impact

2. AI Adoption & Departmental Enablement

Define AI adoption targets per department (Sales, Marketing, Operations, Product) and hold department heads accountable
Build and roll out AI enablement programs: playbooks, toolkits, training - so teams automate independently, not via a central bottleneck
Establish a monthly AI adoption review with department leads; report progress directly to CEO
Own the metric: % of core workflows with AI or automation component - track it, publish it, improve it

Define and enforce company-wide AI governance: build standards, data ethics principles, vendor evaluation criteria
Establish a framework for cross-functional AI prioritisation - preventing siloed tool sprawl across Product, Sales, Marketing, and Operations
Own the AI tool and infrastructure landscape; make build vs. buy decisions with CFO/CTO input

Work with Growth, Product, Data, Sales, and Marketing to embed AI across all core workflows
Optimize and lead AI initiatives including: Agent CoPilot (IREA)
Drive adoption of AI tools across the agent organisation; measure impact on productivity and transaction velocity

5. Management Thought Partnership

Act as a strategic sounding board for the CEO on AI-related decisions and market developments
Monitor the competitive AI landscape in PropTech and translate signals into actionable recommendations
Contribute to company strategy sessions, board workshops, and leadership offsites
Serve as properti's AI authority in investor communications - pitches, data room, due diligence
Build and own the narrative that positions properti's AI capabilities